Headlines for January 27th, 2010
Posted on 27. Jan, 2010 by [modern media mom] in Lastest Headlines, Latest News, Links & Resources
- Racing to Give Mobile Ads a Makeover – "Google, Apple and several start-ups are trying to break the mold in mobile advertising, hoping to persuade marketers to spend more on a format that the technology industry has been hyping for years, with little to show for it.
Until now, mobile advertising mainly consisted of small banner ads tucked into the corner of a mobile Web page or text-message ads that often resembled spam. As a result, the mobile-advertising market remained relatively small, even as mobile phones proliferated."
- Oracle CEO: about 1,000 layoffs planned for Sun – "Oracle Corp. CEO Larry Ellison cheered the closing of his company's $7.4 billion acquisition of Sun Microsystems on Wednesday, vowing that Sun will immediately add to Oracle's profits. He said layoffs won't be as severe as some industry analysts were predicting."
- Twitter Local Trends: What’s the tweet in your area? – "People logging on to their Twitter accounts this morning found a new feature waiting for them.
The micro-blogging site had disclosed last night that the new Local Trends feature would be added to the site today. It's designed to keep Twitter users up to date with the hottest topics being Twittered in a specific geographic location."
- IPad Pricing Is an Issue for Print Publishers – With a few notable exceptions, the print world welcomed Apple’s new iPad on Wednesday, eager to tap into the 125 million customers who already have iTunes accounts and are predisposed to buying more content from Apple.
- Will the iPad Connect to Anything? – "The tech world has said too much about the iPad already, and we're just getting warmed up. There are still lots of unanswered questions."
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